About Us

In 1935 Rainbow Shops was founded in New York City. With a vision of becoming a neighborhood boutique Rainbow grew to over 300 stores by 1999. Today, along with sister brands 579 and Marianne, we have over 1,000 locations within 37 states, Puerto Rico and the U.S. Virgin Islands and are one of the fastest-growing junior retailers in the U.S.

Rainbow offers a wide assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection. Rainbow is about bringing you the very latest in new fashions and styles and our assortment is constantly changing. So, if you see something you like you better grab it quick or you may miss out!

Rainbow has also been a pioneer in attractive, well-fitting apparel for plus sizes. We firmly believe that every woman, regardless of shape or size, should enjoy fun, fashionable, and feminine clothing at an affordable price.

Rainbow is headquartered in Brooklyn, NY.