New store criteria
Store Size - 6,000-20,000 sq. ft.
Demographics - We are targeting Metropolitan/Urban Household Income of no more than $60,000.
City Concentration - We are looking to expand in our existing markets which may include those communities that are adjacent to these markets, i.e., less than 50 miles way.
Use Clause - The sales of women's, junior's, children's, and/or infant's apparel, footwear cosmetics, jewelry, and related accessories.
Strength of Merchandise - How can we be distinguished from our competitors? Rainbow is a destination for young Urban shoppers searching for the latest trends in apparel, shoes and accessories at an affordable price. Carrying Juniors and Plus sizes, Rainbow's inventory changes frequently giving our customers something new to see everyday.
Use Restriction/Exclusive - Determine if there is a use restriction or exclusive in the project. If so, provide a copy of specific language. Let us determine if we can live with the restriction. We may have a relationship with the tenants/landlords to have it waived or the language may be so vague that we could coexist.